computer telephony integration
1 definition found
computer telephony integration - Free On-line Dictionary of Computing (26 May 2007) :
Computer Telephone Integration
Computer Telephony
Computer Telephony Integration
CT
<communications> (CTI or "- Telephony -") Enabling computers
to know about and control telephony functions such as making
and receiving voice, fax, and data calls, telephone
directory services, and caller identification. The
integration of telephone and computer systems and is a major
development in the evolution of the automated office.
CTI is not a new concept - such links have been used in the
past in large telephone networks - but only dedicated call
centres could justify the costs of the required equipment
installation. Primary telephone service providers are now
beginning to offer information services such as Automatic Number Identification
and Dialled Number Identification Service
on a scale wide enough for its implementation to
bring real value to business or residential telephone usage.
A new generation of applications (middleware) is being
developed as a result of standardisation and availability of
low cost computer-telephony links. This can link personal computers
with telephones and/or a local area server with a
PBX. Leading telephony and software vendors such as
AT&T, British Telecom, IBM, Novell, Microsoft and
Intel are developing better telephony services and
capabilities which should eventually enable low cost CTI.
The main CTI functions are integrating messaging with
databases, word processors etc.; controlling voice, fax,
and e-mail messaging systems from a single application program
; graphical call control - using a graphical user interface
to perform functions such as making and receiving
calls, forwarding and conferencing; call and data
association - provision of information about the caller from
databases or other applications automatically before the call
is answered or transferred; speech synthesis and speech recognition
; automatic logging of call related information
for invoicing purposes or callback.
Typical productivity benefits are improved customer service;
increased productivity; reduced costs; enhanced workflow
automation; protected investment in computers and telephony;
computerised telephony intelligence.
IBM were one of the first with workable CTI, now sold as
"CallPath". Callware's Phonetastic is typical of the new
breed of middleware.
CTI came out of the 1980s call centre boom, where it linked
central servers and IVRs with PBXes to provide call
transfer and screen popping. In the 1990s, efforts were
made by several vendors, such as IBM, Novell TSAPI and
Microsoft TAPI, to provide a desktop version that would
allow control of a desktop telephone and assist in hot desking
.
Desktop CTI was made obsolete by the mobile phone revolution,
e-mail and, above all, VoIP, and CTI has never advanced
outside the call centre.
See also Telephony Application Programming Interface.
(2003-12-04)
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