customer information systems

1 definition found

customer information systems - Free On-line Dictionary of Computing (26 May 2007) :

  Customer Relationship Management
  Customer Information Systems
  Customer Interaction Software
  Technology Enabled Relationship Manager
  
     <business> (CRM, CIS, Customer Information Systems, Customer
     Interaction Software, TERM, Technology Enabled Relationship
     Manager) Enterprise-wide software applications that allow
     companies to manage every aspect of their relationship with a
     customer.  The aim of these systems is to assist in building
     lasting customer relationships - to turn customer satisfaction
     into customer loyalty.
  
     Customer information acquired from sales, marketing, customer
     service, and support is captured and stored in a centralised
     database.  The system may provide data-mining facilities
     that support an opportunity management system.  It may also
     be integrated with other systems such as accounting and
     manufacturing for a truly enterprise-wide system with
     thousands of users.
  
     (1999-08-20)