loss leader

2 definitions found

loss leader - Collaborative International Dictionary of English v.0.48 :

  loss leader \loss leader\ n.
     an article of merchandise sold at a loss in order to draw
     customers.
  
     Syn: drawing card, loss leader, leader.
          [WordNet 1.5]

loss leader - WordNet (r) 2.1 (2005) :

  loss leader
      n 1: a featured article of merchandise sold at a loss in order
           to draw customers [syn: drawing card, loss leader,
           leader]